We believe entrepreneurship is how goodness scales.
Ten convictions that shape every conversation, every founder we back, every line of code we ship. Scroll slowly.
Everybody has the right to be happy.
It is the simplest principle, and the hardest to defend. Everything else we believe begins here.
Every individual has a mission.
A role to play — wherever you live, whatever your job. This is what will make the world a better place.
Viral entrepreneurship through Knowledge, Experience and Insights.
We share because others shared. KEI is the contagion we want to spread — open, generous, compounding.
Human goodness through social entrepreneurship.
Every entrepreneur, every investment, every disruptive model can prove that balance between monetary return and social return is possible. We are on a mission to prove goodness is what makes the world tick — not greed.
The right to a first — and a second — chance.
A first chance is the right to earn a decent living. A second chance must be earned, by walking your talk and choosing the right path.
“Do not judge me by my successes, judge me by how many times I fell down and got back up again.”
Failures are never failures if we learn from them.
Challenges and mistakes, when acknowledged and shared, become the birthplace of future successes — pure profit for everyone.
Inclusive entrepreneurship — without exception.
In the light of Article 2 of the Universal Declaration of Human Rights: independent of race, skin colour, gender, language, religion, political or other opinion, national or social origin, property, birth or other status. Sound, integrity-based human relationships are the bedrock of any success.
Buying and selling results, not promises.
Above a decent income, only results justify higher compensation. The same applies to financing — initial and follow-up — tied to meaningful, pre-agreed milestones. For founders, for investors, for our teams.
Fair entrepreneurship begins with right intention.
Truth and trust are key. Hidden agendas are the antithesis of everything we are building.
Transparent entrepreneurship for every stakeholder.
Founders, partners, investors, the community where the company lives, the world community. It starts with us, as a Foundation, and with every team member.
Happiness. Mission. KEI. Goodness. Second chances. Learning. Inclusion. Results. Intention. Transparency.